OASIS HYDRATION

Establishing a compelling brand identity and messaging design

EXECUTIVE SUMMARY

Oasis Hydration has laid the foundation to launch and excel in the fresh, rapidly expanding IV hydration market. All parts are in place for the new venture with the exception of a powerful and accurate brand identity. Oasis understands the value behind a beautiful, strategic and thoughtful brand. With the excitement to differentiate themselves in a young market, Oasis has established a distinct marketing direction that reflects a luxurious but youthful vibe to appeal to people who live a fast-paced lifestyle, value their health, and desire friendly, clean and comfortable customer experiences.

CHALLENGES

Building a brand from scratch presents its own unique set of challenges. Oasis Hydration needed assistance properly encompassing their brand ideals in the form of an impactful, trending, and industry relevant brand identity. As the brand was still establishing a sense of who they are and what they stand for, our challenge was to craft and message their brand and to create an identity designed for a flagship mobile van experience; one that helps them fulfill the promise of a unique, lasting experience for their customers.

WORK WITH US

THE SOLUTION

By collaborating closely with the team at Oasis Hydration, we built a strong understanding for the company on all fronts; it was crucial that we understood the products and services offered, the defined target audience, and the short and long term goals of the business. Using this information, our expertise, and outside perspective, we worked on establishing the best visual and verbal representation of their company.

We worked with the Oasis Hydration team to establish a strategy aligned with the brand attributes (energetic, youthful, and fresh amongst others) and the desires of their target audience. From identity and messaging to designing the logo and key assets, we applied our branding expertise and professional design capabilities to create a successful brand identity for Oasis Hydration that will carry long past the initial launch.

WORK WITH US

THE SOLUTION

By collaborating closely with the team at Oasis Hydration, we built a strong understanding for the company on all fronts; it was crucial that we understood the products and services offered, the defined target audience, and the short and long term goals of the business. Using this information, our expertise, and outside perspective, we worked on establishing the best visual and verbal representation of their company.

We worked with the Oasis Hydration team to establish a strategy aligned with the brand attributes (energetic, youthful, and fresh amongst others) and the desires of their target audience. From identity and messaging to designing the logo and key assets, we applied our branding expertise and professional design capabilities to create a successful brand identity for Oasis Hydration that will carry long past the initial launch.