IKON PASS

Ensuring the new alpine adventure pass provider makes a splash with quality custom apparel

EXECUTIVE SUMMARY

The pass that takes you further. The Ikon Pass is your ski and snowboard pass with access to the most iconic mountains in the world. The pass with the most days and the least restrictions, the Ikon Pass is your opportunity to access unique terrain at some of the most iconic destinations in the world, join a like-minded community, and seek out new adventures as you explore all that the mountains have to offer.

CHALLENGES

Looking to make a splash as the new alpine adventure pass provider, Ikon Pass came to us seeking employee swag and customer promotional items to give away in celebration of the launch of the Ikon Pass across multiple resorts worldwide. They were looking for a reliable partner to design and produce the goods with a set of specific brand standards. Having a great reputation for working with larger brands, we’ve proved to our clients time and again that we’re a dependable and trustworthy vendor who can deliver quality goods. Being local allowed us to work side by side with the client on the project, and with the project won, we moved into delivering upon client expectations.

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SOLUTION

As the biggest competitor to Vail Resorts, Ikon Pass wanted to launch with impact. A key marketing tactic in their launch was developing their brand presence through custom apparel. Ikon Pass’ premise is that they don’t collect destinations, they curate them. “No matter where you live or what type of terrain you like to ski and ride, you have the power to create your own great skiing or snowboarding adventure”. With this in mind, Ikon Pass not only wanted their staff decked out in branded corporate gear, but for lucky ticket holders to have the opportunity to win branded apparel they would wear with pride as they created their own personal mountain adventure.

While ambitions were lofty, this was, in-fact, a reasonably straightforward project. We began with discovery. Ikon Pass had a set budget and some initial ideas about the types of apparel they wanted, so our team went to the drawing board to research and present additional formats. Eventually, the client settled on merino wool ski socks, wool custom snapback hats, custom beanies, and flannels. Working with the client’s exact set of brand standards, our in-house design team designed the look and feel of the apparel, keeping quality at a specific price point for the budget in mind throughout.

FlowState Marketing is one of the few hybrid branding and creative agencies offering a full range of design and production on custom apparel and merchandise. By working with trusted suppliers, our teams deliver quality goods at competitive price points, supplying brands with the power to create a lasting impression through promotional products that engage their audiences. In the case of Ikon Pass, their employees and customers will be sharing memories of this great brand for months to come, as they continue to create their own personal mountain adventures.

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