IBOTTA

A Premium Fabric is Used to Reward Trade Show Attendees with Custom Apparel

EXECUTIVE SUMMARY

Ibotta is a Denver based mobile technology company that enables users with its smartphone app to earn cash back on in-store and mobile purchases with receipt and/or purchase verification. Ibotta, pronounced “I bought a…”, is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to promote offers on groceries, electronics, clothing, gifts, home and office supplies, dining, and more. Ibotta is the premier destination for rewarded shopping on mobile, and has paid out more than $200 million in cash back to its users. Launched in 2012, Ibotta has nearly 22 million downloads and is one of the most frequently used shopping apps in the United States. Smart shopping starts with Ibotta.

CHALLENGES

As a company experiencing rapid growth, Ibotta looks for out-of-the-box ways to promote brand awareness. Using corporate swag at events like career fairs, they relay a positive company culture to potential new employees. In this instance, they specifically needed custom branded apparel for a trade show and came to us seeking ideas. They needed the project turned around and delivered quickly and in time for their trade show.

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Ibotta Custom Shirt
Ibotta Wrinke Animation for Case Study
Ibotta Custom Shirt Folded

SOLUTION

With Ibotta specifically wanting a soft long sleeved custom shirt, we knew we had just the material they needed: VersaTek™.

Made with a carefully chosen tri-blend of material, our signature VersaTek™ material is developed, created, and processed to combine all of the characteristics that we value most in apparel. An oh-so-soft material, VersaTek™ never shrinks and, with it’s wrinkle resistant properties, comes out of the dryer looking like it was freshly ironed. VersaTek™ has moisture wicking components to the fabric, so it breathes, and as a bonus it’s soil resistant.

We specifically pitched the VersaTek™ material for this project and Ibotta loved it. As the fabric itself is highly customizable, making it the perfect material for customized apparel such as long sleeved shirts. We were able to screen print the company logo onto the material, giving the long-sleeved shirt a highly bespoke feel.

It’s obviously critical to deliver on time, especially for urgent projects. That said, it is our ability to not only meet an important deadline, but to deliver a high-quality custom product that specifically met Ibotta’s needs that confirmed we are their go to vendor and ideal partner. We look forward to continuing to keep their teams looking fresh in custom swag and apparel all year round.

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