Crazy Mountain Brewing
A bold beer brand connects with customers using custom branded apparel
Crazy Mountain Brewery believes when your passion is your job, life is good. So, why do anything else? Crazy Mountain Brewery is a production brewery with a Taproom and Beer Garden offering happy hour and live music in Denver’s Santa Fe Art District. First established in 2010 as Vail Valley’s first production brewery, with headquarters and a kickin’ Taproom in Edwards, Crazy Mountain expanded its reach to Denver in 2015 with the latter becoming their production headquarters and taproom. Crazy Mountain brews craft beer with only the finest of ingredients, yielding the best tasting, crowd-pleasing ales and lagers. With beer as bold as their brand, their adventurous mountain lifestyle carries over into everything they do, making custom apparel a perfect fit for this company.
Crazy Mountain Brewery was looking to expand their brand reach through a format that would highly connect with customers. They already understood the value of offering custom branded apparel to their customers, who would act as brand ambassadors by proudly wearing their clothing, but were looking to explore a new partnership where open and clear communication were key requirements. They also wanted outside of the box options on apparel. In understanding the potential for effective branding, they sought to produce quality custom branded apparel.