Crazy Mountain Brewery Koozies 2

Crazy Mountain Brewing

A bold beer brand connects with customers using custom branded apparel

EXECUTIVE SUMMARY

Crazy Mountain Brewery believes when your passion is your job, life is good. So, why do anything else? Crazy Mountain Brewery is a production brewery with a Taproom and Beer Garden offering happy hour and live music in Denver’s Santa Fe Art District. First established in 2010 as Vail Valley’s first production brewery, with headquarters and a kickin’ Taproom in Edwards, Crazy Mountain expanded its reach to Denver in 2015 with the latter becoming their production headquarters and taproom. Crazy Mountain brews craft beer with only the finest of ingredients, yielding the best tasting, crowd-pleasing ales and lagers. With beer as bold as their brand, their adventurous mountain lifestyle carries over into everything they do, making custom apparel a perfect fit for this company.

CHALLENGES

Crazy Mountain Brewery was looking to expand their brand reach through a format that would highly connect with customers. They already understood the value of offering custom branded apparel to their customers, who would act as brand ambassadors by proudly wearing their clothing, but were looking to explore a new partnership where open and clear communication were key requirements. They also wanted outside of the box options on apparel. In understanding the potential for effective branding, they sought to produce quality custom branded apparel.

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Crazy Mountain Brewery Custom Branded Flannel
Crazy Mountain Brewery Sweatshirt

SOLUTION

With the client having previously screen printed as their primary mode of production, they quickly became infatuated with the fact that we produce highly customizable items. We explored a number of designs and apparel options, eventually settling on custom hoodies produced with our exclusively licensed VersaTek™ material.

Made with a carefully chosen tri-blend of material, our signature VersaTek™ material is durable without sacrificing comfort, never shrinks, and comes out of the dryer looking like it was freshly ironed. The client loved the comfortability, fit, and softness of the fabric as well as its moisture wicking and soil resistant components.

Visit the VersaTek™ product page to learn more about the key benefits of this unique, premium material.

Being able to showcase our offerings and work closely with client on designs that achieved their vision resonated highly with Crazy Mountain. Going out of our way to earn trust and build the relationship early on, it was our customer service, transparency, and commitment which set us apart overall, helping us to win their ongoing business. We’ve since produced flannels, beanies, and koozies for Crazy Mountain and are currently working on projects for Spring 2019 and beyond.

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